Most brands delegate a piece of their budgets to programmatic execution as part of their media plan. But despite the power and potency of programmatic media, very few build it into the foundation of their marketing strategy.
Why? Because programmatic is complex. Optimal execution requires a mix of advanced technology, tactical expertise, and operational experience.
- 43% of marketers outsource programmatic practices, 27% use a combination of in-house and outsourced practices
- 84% want more control over their programmatic practices
The trend is clear. The future is here. Programmatic media is transforming marketing.