Updated: July 9, 2018


Emergent Programmatic, LLC (“Emergent”) is firmly committed to protecting user privacy and fostering user confidence in the Internet and digital advertising. We respect the privacy of users of our website and recognize that when you choose to provide us with information about yourself, you trust us to act in a responsible manner with that information.

This Privacy Notice describes the information Emergent collects when you visit the Emergent website (“Website”): https://www.emergentww.com, how the information is used, and how you can manage your privacy choices and exercise your rights in relation to data about you that is collected on the Website.

If you use the Site from outside the United States, you consent to the transfer of your personal information to our systems in the United States.

Emergent is a business which operates in the United States as part of the Performance Media Group which itself is a division of the GroupM media investment group; GroupM is part of the WPP plc group of companies.

If you have any questions or comments regarding this Privacy Notice, please see the “Contact Us” section at the bottom of this Privacy Notice.

Emergent Services

Emergent does not provide its advertising-related services (“Services”) directly to consumers. Instead, our clients are corporate businesses, including advertisers and agencies. Our clients may include other GroupM and WPP group companies, which in turn perform advertising-related services for their own clients.


We collect information that enables us to identify your browser and device and tell us which pages within our Website you visit and on which pages you spend the most time. We do this by using the following:

Cookie A small alphanumeric text file that we automatically assign to visitors to our website. It is stored in your browser and allows us to identify your interaction with us.

Sometimes a cookie resides on your device for just the single time you’re visiting our Website; this is called a session cookie. Sometimes a cookie remains on your device until you delete it or it expires automatically; this is called a persistent cookie. Both types of cookies are used on our Website.

IP Address Internet protocol address
Pixel A line of code that sits within our webpages which we use to record that you have visited a particular page within our Website.

If you don’t agree to us using cookies and the above information, you may prevent their use through your browser settings or you may register your preferences here. By choosing not to accept cookies, certain Website features may not work as we have intended.  Your use of a “Do Not Track” option in your browser will not affect our data collection practices.

Specific cookie types used

Performance Analytics Tracking This type of cookie provides aggregated information about where a user may go on the Website.
Google Analytics (persistent) Emergent uses Google Analytics to help analyze how visitors use the Website. Among other things, Google Analytics uses cookies to collect information about the number of visits to the Website, the webpage that referred visitors to the Website, language, device, browser and operating system, the pages visitors view within the Website and other similar details. We do not share this information with third parties. When used this way the Google Analytics cookie is a persistent cookie, and will remain on your device until the cookie expires or you delete it. These cookies may appear as _ga, _utma,  _utmv, _utmz, _gid, _utmt.
Google Analytics (session) A line of code that sits within our webpages and which we use to record that you have visited a particular page within our Website. These cookies may appear as _utmb, utmc.

If you provide us information through our “Contact Us” form on this Website, we may keep a record of the information you provide, including your email address and any other personal information you provide, solely for the purposes of responding to your inquiry and, where you have consented, providing you with marketing communications about our products and services. We may disclose this personal information to third-party marketing automation service providers solely for those purposes; those service providers are not permitted to use this information for any purpose other than providing services to us.

By entering your contact information as noted above you are consenting to Emergent using that information to contact you regarding your request. This consent is our legal basis for using the information in this way.

Emergent may pass your contact information to our affiliated companies so that they may contact you in connection with the objective of your inquiry for the purposes set out in this policy. Where we pass your contact information to our affiliated companies in another country, we will make sure that they apply the same level of protection to your information as we do.

If at any time you decide to withdraw your consent and would like us to remove you from our marketing e-mails or newsletters, or to unsubscribe from our database, you can contact us using the details provided at the bottom of this Privacy Notice. You must include your name, e-mail address, and clear instructions regarding changes you are requesting. You may also unsubscribe from e-mail newsletters by clicking on the “unsubscribe” link found at the bottom of the e-mail.

If we reasonably believe we are obliged by law or legal process to disclose information to a third party (including law enforcement), then we will do so. In addition, we may disclose information to a third party authorized representative (including an auditor or other service provider).

Emergent is a data controller responsible for your personal data (as this term or similar term is defined by applicable law) when you visit our Website or provide us with contact information.


Pursuant to Section 1798.83 of the California Civil Code, residents of California can obtain certain information about the types of “personal information” that companies with whom they have an established business relationship have shared with third parties for direct marketing purposes during the preceding calendar year. To request a list of companies, if any, to which Emergent has provided personal information for its own marketing purposes, please contact us through email at privacy@emergentww.com or by mail at Emergent, 140 East 45th Street, 12th Floor, New York, NY 10017, USA, Attn: Legal Department. Please allow 30 days for a response.

Children’s Privacy

The Website is not developed for, or directed at, children under the age of 13.  The Children’s Online Privacy Protection Act (“COPPA”) protects the online privacy of children under 13 years of age.  We do not knowingly collect information from children under the age of 13. If you believe a child has provided us with personal data and you would like to have the information removed, please contact us.  If you are a child and wish to ask a question or use the Website in any way which requires you to submit your personal data, please get your parent or guardian to do so on your behalf.

Transfer of Data in the Event of Acquisition

In the event that another company acquires all or substantially all of the assets of our business through a consolidation, merger, asset purchase, corporate reorganization, or other transaction, we reserve the right to transfer all information (including any information a user may have provided through our “Contact Us” form on the Website) that is in our possession or under our control to the acquiring party.

Data Retention and Storage

We will keep your information that we collect on the Website for a reasonable period for the purposes set out above. We follow generally accepted online advertising industry standards to ensure that your personal data disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.  These standards include undertaking necessary physical, electronic, and management activities required to protect data integrity, access, and use.  Please keep in mind, however, that despite these efforts to protect data on our servers, no method of transmission over the Internet is guaranteed to be secure.

Information Security:

Maintaining the privacy of our users’ information is very important to us which means we take care and pay special attention to our security measures to protect this information from data breaches. We follow industry standards to protect against the unauthorized access to, retention of, and disclosure of information.

Linking to Other Web Sites

The Website may contain links to third-party websites. A link from the Website to another website does not imply our endorsement of that Site. We do not control the websites to which we link and are not responsible for their content or their privacy policies or practices. These websites may use cookies, pixels, and other technology, and collect your information in accordance with their own privacy policies. Therefore, you should carefully review the privacy policies that apply to any websites you access from our Site.

Changes to this Privacy Notice

Please note that because of the changing nature of privacy laws and regulations, digital technologies, and our business, we may modify this Privacy Notice from time to time. Please review this Privacy Notice periodically to become aware of any changes that may have occurred (we will update the effective date at the top of the page to help you know when material changes have been made).

Contact Us


Emergent Programmatic, LLC
Attn: Legal Department
140 East 45th Street
12th Floor
New York, NY 10017