Commerce 2018-07-02T21:30:12+00:00

COMMERCE

We push the Amazon Advertising Platform (AAP) beyond a media buying tool

ACHIEVE AMAZON EXCELLENCE

Commerce is a unified approach. Amazon’s unique relationship with consumers shines a light on shopper behavior and unlocks insights that other DSPs can’t.

As an early adopter and strategic partner of AAP, Emergent works with Amazon to drive innovative programmatic practices that unify marketing efforts across the digital and physical worlds.

ACHIEVE AMAZON EXCELLENCE

Commerce is a unified approach. Amazon’s unique relationship with consumers shines a light on shopper behavior and unlocks insights that other DSPs can’t.

As the early adopter and strategic partner of AAP, Emergent works with Amazon to drive innovative programmatic practices that unify marketing efforts across the digital and physical worlds.

The Amazon Advertising Platform is a demand-side platform (DSP) that enables advertisers to programmatically reach Amazon and Advertiser audiences on Amazon sites and apps, across the web, and on devices.

ENHANCED TARGETING

Use billions of observed shopping behaviors to maximize your media performance, leveraging the specific interests and behaviors of Amazon audiences with Amazon first-party data.

UNIQUE, HIGH-QUALITY INVENTORY

Get exclusive access to Prime shoppers plus premium inventory on Amazon properties including Amazon.com, IMDb, and beyond.

WAY BEYOND RETAIL

Over 300 million Amazon customers do their in-store research, compare products, and make their purchase decisions, and AAP is key for connecting retail data along the path to purchase.

EMPOWERING INSIGHTS

Seeing the impact of your ads in incredible detail across the entire customer journey will help you learn how to increase the effectiveness of your media while discovering powerful new opportunities to amplify your reach.

Want to learn more?

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